L'état de l'environnement industriel français est-il objectivement mesurable ?

Abstract : the environmental state is a frequently modelized variable in marketing research. This paper proposes updated scales and panorama of the objective state of 58 industrial branches defined by INSEE based on three characteristic dimensions: dynamism, complexity and capacity.
Document type :
Other publications
Complete list of metadatas

Cited literature [17 references]  Display  Hide  Download

http://hal.grenoble-em.com/hal-00451678
Contributor : Magali Michel <>
Submitted on : Friday, January 29, 2010 - 4:24:25 PM
Last modification on : Wednesday, September 11, 2019 - 4:49:17 PM
Long-term archiving on : Friday, June 18, 2010 - 5:33:07 PM

File

wps_04-07.pdf
Files produced by the author(s)

Identifiers

  • HAL Id : hal-00451678, version 1

Collections

Citation

David Gotteland, Jean-Marie Boulé. L'état de l'environnement industriel français est-il objectivement mesurable ?. 2004, 20 p. ⟨hal-00451678⟩

Share

Metrics

Record views

269

Files downloads

825