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L'état de l'environnement industriel français est-il objectivement mesurable ?

Abstract : the environmental state is a frequently modelized variable in marketing research. This paper proposes updated scales and panorama of the objective state of 58 industrial branches defined by INSEE based on three characteristic dimensions: dynamism, complexity and capacity.
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http://hal.grenoble-em.com/hal-00451678
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  • HAL Id : hal-00451678, version 1

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David Gotteland, Jean-Marie Boulé. L'état de l'environnement industriel français est-il objectivement mesurable ?. 2004, 20 p. ⟨hal-00451678⟩

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