Théories de la communication et nouvelles technologies de l'information et de la communication

Abstract : Thanks to its high-performing technology, Internet offers new means of transmission. Do those who use these technologies find themselves in a new context? Do communication theories from Aristotle until present days allow us to describe, explain and indeed anticipate the evolution of communication on the Internet? Considered as a tool of mass communication (5.9 millions Internet users in France), interpersonal (cyber) communication and persuasive communication, Internet appears to concentrate all of the aspects of communication over one single transmission medium. In this article, by employing mass, interpersonal and persuasive theories, we shall attempt to clarify the richness of the tool based on advertisements. To conclude, we shall establish that the old theories (indeed with Aristotle as a leading representative) still maintain their explanatory power. Since there are no emergent concepts, it is necessary to empirically study these theories in order to adapt them for operational application
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Laurent Lesavre. Théories de la communication et nouvelles technologies de l'information et de la communication. 2001, 13 p. ⟨hal-00454682⟩

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