Les modèles de diffusion d'innovations en marketing et l'adoption d'Internet en France

Abstract : The innovation diffusion models developed in marketing are applied to the adoption of Internet in France. The most classical of them, the Bass model is adjusted to the estimations of Médiamétrie. The NUI model (Easingwood, Mahajan et Muller, 1983) has been utilized to introduce the network externalities by incorporating the increasing influence of interpersonal communication on the penetration as a function of previous adopters. Some predictions of the penetration of Internet in France are proposed.
Document type :
Other publications
Complete list of metadatas

Cited literature [9 references]  Display  Hide  Download

http://hal.grenoble-em.com/hal-00455217
Contributor : Magali Michel <>
Submitted on : Tuesday, February 9, 2010 - 5:28:48 PM
Last modification on : Monday, February 22, 2010 - 4:15:28 PM
Long-term archiving on : Friday, June 18, 2010 - 7:47:36 PM

File

WPS_02-05.pdf
Files produced by the author(s)

Identifiers

  • HAL Id : hal-00455217, version 1

Collections

Citation

Marianela Fornerino. Les modèles de diffusion d'innovations en marketing et l'adoption d'Internet en France. 2002, 23 p. ⟨hal-00455217⟩

Share

Metrics

Record views

484

Files downloads

4237