Consommer des produits alimentaires locaux : comment et pourquoi ?

Abstract : Local food: how and why? This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.
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Submitted on : Monday, July 11, 2011 - 3:05:47 PM
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  • HAL Id : hal-00607840, version 1

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Aurelie Merle, Piotrowski Mathilde. Consommer des produits alimentaires locaux : comment et pourquoi ?. 2011. ⟨hal-00607840⟩

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