How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature

Abstract : Franke & Piller (2003) stress the success of mass customization (MC) depends upon optimal toolkit design and underscore the importance of the MC co-design experience. However, what do we know about the value of this experience? How do we increase its value? How do we optimize toolkit design? Based upon the academic literature, this paper aims to answer these questions. First, we discuss results of previous studies on the four key variables used to assess how the consumer values self-design: enjoyment, control, pride of authorship and complexity. Second, we analyze the best solutions to increase the value of the co-design experience on these key variables: we explore toolkit functionality and how it can be endowed with features that enhance the MC user's perception of the process. This paper contributes to the body of mass customization theory regarding the value of the co-design experience and emphasizes how to design efficient toolkits.
Type de document :
Communication dans un congrès
Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, Dec 2011, San Francisco, United States
Liste complète des métadonnées

Littérature citée [12 références]  Voir  Masquer  Télécharger

http://hal.grenoble-em.com/hal-00649498
Contributeur : Magali Michel <>
Soumis le : lundi 12 décembre 2011 - 14:46:12
Dernière modification le : vendredi 13 février 2015 - 10:46:07
Document(s) archivé(s) le : lundi 5 décembre 2016 - 07:40:20

Fichier

WP_TurnerF_MerleA_Diochon.pdf
Fichiers produits par l'(les) auteur(s)

Identifiants

  • HAL Id : hal-00649498, version 1

Collections

Citation

Frances Turner, Aurelie Merle, Pauline Fatien Diochon. How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature. Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, Dec 2011, San Francisco, United States. 〈hal-00649498〉

Partager

Métriques

Consultations de la notice

595

Téléchargements de fichiers

518