Business models: A challenging agenda - Archive ouverte HAL Access content directly
Journal Articles Strategic Organization Year : 2013

Business models: A challenging agenda

(1) , (2)
1
2
Charles Baden-Fuller
  • Function : Author
  • PersonId : 863826
Vincent Mangematin
  • Function : Author
  • PersonId : 914704

Abstract

The current literature on business models lies mainly in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this essay we explore how business models can be seen as a set of cognitive configurations that can be manipulable in the minds of managers (and academics). By proposing a typology of business models, that emphasises the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value, we explore how business model configurations can extend current work on cognitive categorization and open up new possibilities for organisation research.
Fichier principal
Vignette du fichier
Business_Model.pdf (606.06 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-00869707 , version 1 (04-10-2013)

Identifiers

Cite

Charles Baden-Fuller, Vincent Mangematin. Business models: A challenging agenda. Strategic Organization, 2013, 11 no. 4 418-427 (4), pp.418-427. ⟨10.1177/1476127013510112⟩. ⟨hal-00869707⟩

Collections

GRENOBLE-EM
547 View
1279 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More