P. Aversa, S. Haefliger, A. Rossi, and C. Baden-fuller, From Business Model to Business Modeling: Modularity and Manipulation, Advances in Strategic Management, 2015.

C. Baden-fuller and M. S. Morgan, Business Models as Models, Long Range Planning, vol.43, issue.2-3, pp.156-171, 2010.
DOI : 10.1016/j.lrp.2010.02.005

C. Baden-fuller and S. Haefliger, Business Models and Technological Innovation, Long Range Planning, vol.46, issue.6, pp.419-426, 2013.
DOI : 10.1016/j.lrp.2013.08.023

C. Baden-fuller and V. Mangematin, Business models: A challenging agenda. Strategic Organization, pp.418-427, 2013.
URL : https://hal.archives-ouvertes.fr/hal-00869707

C. Y. Baldwin and K. B. Clark, Design rules: The power of modularity, 2000.

R. Casadesus-masanell and J. E. Ricart, From Strategy to Business Models and onto Tactics, Long Range Planning, vol.43, issue.2-3, pp.195-215, 2010.
DOI : 10.1016/j.lrp.2010.01.004

R. Casadesus-masanell and J. Heilbron, The Business Model: Nature and Benefits, Advances in Strategic Management, 2015.

A. Chandler, Scale and scope: the dynamics of industrial capitalism, 1990.

H. Chesbrough, Business Model Innovation: Opportunities and Barriers, Long Range Planning, vol.43, issue.2-3, pp.354-363, 2010.
DOI : 10.1016/j.lrp.2009.07.010

B. Demil and X. Lecocq, Crafting an innovative business model in an established company: The role of artifacts, Advances in Strategic Management, 2015.

A. Gambardella and A. M. Mcgahan, Business-Model Innovation: General Purpose Technologies and their Implications for Industry Structure, Long Range Planning, vol.43, issue.2-3, pp.262-271, 2010.
DOI : 10.1016/j.lrp.2009.07.009

S. Furnari, A Cognitive Mapping Approach to Business Models: Representing Causal Structures and Mechanisms, Advances in Strategic Management, 2105.

G. Gigerenzer, R. Hertwig, and T. Pachur, Heuristics: The foundations of adaptive behavior, 2011.
DOI : 10.1093/acprof:oso/9780199744282.001.0001

M. Loock and F. Hacklin, Business Modeling as Configuring Heuristics Advances in Strategic Management, 2015.

C. C. Markides, Research on Business Models: Challenges and Opportunities, Advances in Strategic Management, 2105.

D. Mcquillan and P. Sharkey-scott, Models of Internationalization: a business model approach to professional service firm internationalization, Advances in Strategic Management, 2015.

T. Mikhalkina and L. Cabantous, Business Model Innovation: How Iconic Business Models Emerge Advances in Strategic Management, 2015.

M. S. Morgan, The world in the model: how economists work and think, 2012.
DOI : 10.1017/CBO9781139026185

M. S. Morgan and M. C. Morrison, Models as Mediating Instruments in Models as Mediators, Ideas in Context Series, pp.10-37, 1999.

J. C. Rochet and J. Tirole, Platform Competition in Two-Sided Markets, Journal of the European Economic Association, vol.1, issue.4, pp.990-1029, 2003.
DOI : 10.1162/154247603322493212

R. Rumble and V. Mangematin, Business Model Implementation: The Antecedents of Multi- Sidedness, Advances in Strategic Management, 2015.

H. A. Simon, The Architecture of Complexity, Proceedings of the American Philosophical Society, pp.467-482, 1962.

D. J. Teece, Business Models, Business Strategy and Innovation, Long Range Planning, vol.43, issue.2-3, pp.172-194, 2010.
DOI : 10.1016/j.lrp.2009.07.003

K. Van-den-oever and X. Martin, Business model change: Managerial roles and tactics in Business Models and Modelling Business Models decision-making, Advances in Strategic Management, 2015.

S. R. Velamuri, P. Anant, and V. Kumar, Doing Well to do Good: Business Model Innovation for Social Healthcare, Advances in Strategic Management, 2015.

F. Waldner, M. K. Poetz, C. Grimpe, and M. Eurich, Antecedents and consequences of business model innovation: The role of industry structure, Advances in Strategic Management, 2105.

S. G. Winter and G. Szulanski, Replication as Strategy, Organization Science, vol.12, issue.6, pp.730-743, 2001.
DOI : 10.1287/orsc.12.6.730.10084

J. J. Zhang, Y. Lichtenstein, and J. Gander, Designing Scalable Digital Business Models Advances in Strategic Management, 2015.

C. Zott, R. Amit, and L. Massa, The Business Model: Recent Developments and Future Research, Journal of Management, vol.43, issue.2, pp.1019-1042, 2011.
DOI : 10.1177/0149206311406265