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Positioning a start-up in a value network dominated by established international actors
Abstract : Managing to evaluate the distribution of value between the various actors implicated on the creation, the production, the marketing and distribution of innovative offer remains an enormous challenge for a start-up. This value sharing is even more difficult for a start-up where the incumbent companies are big and have high negotiating powers. This is the kind of ecosystem in which Eveon found itself, a start-up and pioneer in the design of automatic medical devices, attempting to find its place amongst the giants of the pharmaceutical industry. This case shows how a start-up can define its position in a value chain when confronted with a number of strategic options and Business Models.
http://hal.grenoble-em.com/hal-01292332
Contributor : Magali Michel <>
Submitted on : Wednesday, March 23, 2016 - 11:24:47 AM
Last modification on : Wednesday, September 11, 2019 - 4:49:17 PM
Document(s) archivé(s) le : Friday, June 24, 2016 - 1:28:08 PM
Contributor : Magali Michel <>
Submitted on : Wednesday, March 23, 2016 - 11:24:47 AM
Last modification on : Wednesday, September 11, 2019 - 4:49:17 PM
Document(s) archivé(s) le : Friday, June 24, 2016 - 1:28:08 PM
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start-up_value_network.pdf
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