Ethique et Marketing Achat, Le marketing éthique - Grenoble École de management
Conference Papers Year : 2009

Ethique et Marketing Achat, Le marketing éthique

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http://hal.grenoble-em.com/hal-00544673

Submitted on : Wednesday, December 8, 2010-4:19:49 PM

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hal-00544673 , version 1 (08-12-2010)

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  • HAL Id : hal-00544673 , version 1

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Hugues Poissonnier, Murielle Francillette. Ethique et Marketing Achat, Le marketing éthique. Séminaire de recherche, ESCEM Tours, 2009, Tours, France. ⟨hal-00544673⟩

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