When technological discontinuities and disruptive business models challenge dominant industry logics: insights from the drugs industry - Grenoble École de management Access content directly
Journal Articles Technological Forecasting and Social Change Year : 2012

When technological discontinuities and disruptive business models challenge dominant industry logics: insights from the drugs industry

Valérie Sabatier
  • Function : Correspondent author
  • PersonId : 864561

Connectez-vous pour contacter l'auteur
Adrienne Kennard
  • Function : Author
  • PersonId : 917235
Vincent Mangematin
  • Function : Author
  • PersonId : 914704

Abstract

An industry's dominant logic is the general scheme of value creation and capture shared by its actors. In high technology fields, technological discontinuities are not enough to disrupt an industry's dominant logic. Identifying the factors that might trigger change in that logic can help companies develop strategies to enable them to capture greater value from their innovations by disrupting that logic. Based on analyzing the changes that biotechnologies and bioinformatics have brought to the drug industry, we identify and characterize three triggers of change that can create disruptive business models. We suggest that, in mature industries experiencing strong discontinuities and high technological uncertainty, entrants' business models initially tend to fit into the industry's established dominant logic and its value chains remain unchanged. But as new technologies evolve and uncertainty decreases, disruptive business models emerge, challenging dominant industry logics and reshaping established value chains.
Fichier principal
Vignette du fichier
Business_Models_Drug_Industry.pdf (652.67 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-00658727 , version 1 (11-01-2012)

Identifiers

Cite

Valérie Sabatier, Adrienne Kennard, Vincent Mangematin. When technological discontinuities and disruptive business models challenge dominant industry logics: insights from the drugs industry. Technological Forecasting and Social Change, 2012, 79 (5), pp.949-962. ⟨10.1016/j.techfore.2011.12.007⟩. ⟨hal-00658727⟩
726 View
3170 Download

Altmetric

Share

Gmail Facebook X LinkedIn More