Start-up mid and long term strategic management using a business model portfolio
Abstract
The management of a portfolio of Business Models can help high technology SMEs make
strategic decisions. This chapter highlights the use of methodology based on a portfolio of
Business Models to ensure the medium term development of a company and its long term
development, using a balanced grid of Business Models. The case used to illustrate the approach
shows how PX’Therapeutics, a French biotechnology company, built its strategy and
translated it into its portfolio of Business Models. This grid positions the level of promise
and the level of risk for each Business Model. The latter, represented graphically, enable a
manager to show the balance of the portfolio.
Origin | Files produced by the author(s) |
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