Reputational spillovers: evidence from french architecture
Abstract
While the notion of reputation has attracted much scholarly interest, few studies have
addressed the strategic issue of reputational multiplicity and managing the interactions among
different types of reputations. We suggest that an organization can have several stakeholderspecific
reputations – peer, market, and expert – and that reputational spillover effects (the
continued influence of one reputation on another) matter at the organizational level. We test
reputational spillovers on 42 French architecture companies over a period of 30 years. Our
results show that over time, the three reputations interact with each other, generating positive
spillovers, with the exception of market and expert reputations. We contribute by explaining
how interconnected organizational reputations among different stakeholders can interact over
time, how companies can strategically manage reputational spillovers, and how such
spillovers influence organizations in creative and professional industries.
Origin | Files produced by the author(s) |
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