This report is an output of a research project co-financed by Grenoble Ecole de Management and Auvergne-Rhône-Alpes French region. This study was conducted with the aim of understanding how Information Technology (IT) provides new opportunities to firms, specifically focusing on the role of Big Data in creating value for the companies. Gartner defines Big Data as “high volume, velocity and/or variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation”.