This paper proposes and tests a three-dimensional model of public support design as a framework to compare public incentives for innovation in firms through time and across countries, and consequently to compare forms of policy alignment of innovation objectives in an economy. Using data on 149 French and British policy programmes from the early 1980s to 2002, this paper shows that policy-makers implement programmes within a different three-dimensional design space in order to align several distinctive objectives and consequently strengthen the impact of governmental measures. Moreover, as the objectives of the national players and policy-makers evolved, the portfolio of innovation policies also evolved in their separate ways. Nevertheless, some similar trends are also observed.